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schema structured data | SEO Markup for Rich Results

schema structured data we implement

schema structured data for LocalBusiness

We publish NAP, opening hours, service area, and sameAs links; therefore, your brand appears consistent across Google properties.

Service & Offer

We describe each service and connect it to cities and CTAs; consequently, search engines map queries to the right page.

Structured data for FAQ & HowTo

We mark up short answers and step-by-step tasks. Moreover, pages may earn FAQ snippets and HowTo visibility.

Product & AggregateRating

If your services are sold as packages, we use Product with reviews. Additionally, we avoid self-serving reviews per policy.

Breadcrumb

Breadcrumbs clarify hierarchy; therefore, users and bots understand where a page lives within your site architecture.

Article & BlogPosting

We mark editorial content with author, date, and images; afterwards, eligibility for enhanced presentation improves.

Example: schema structured data for LocalBusiness + Service

This sample shows a compact approach. Additionally, we validate with the Rich Results Test and Search Console before launch.

{
"@context":"https://schema.org",
"@type":"LocalBusiness",
"name":"Pest Web Design",
"url":"https://pestwebdesign.com/",
"image":"https://pestwebdesign.com/assets/brand-card.jpg",
"telephone":"+1-401-555-0100",
"address":{"@type":"PostalAddress","addressRegion":"RI","addressCountry":"US"},
"areaServed":"United States",
"sameAs":["https://www.linkedin.com/company/pestwebdesign/"],
"makesOffer":{"@type":"Offer","itemOffered":{"@type":"Service","name":"Technical SEO","serviceType":"Website technical SEO for service brands","areaServed":["Providence RI","Boston MA"]}}}

Keep data truthful and consistent with visible content; otherwise, rich results may not appear.

Testing structured data using Google's validation tools

How our schema process delivers

  1. Audit: inventory existing markup; moreover, compare against Google eligibility requirements.
  2. Map: align types to templates; therefore, updates are reusable and safe for editors.
  3. Implement: add JSON-LD via theme or GTM; afterwards, test in staging and production.
  4. Monitor: track Rich Results and errors in Search Console; consequently, fixes ship quickly.
LocalBusinessService FAQBreadcrumb ReviewHowTo
From audit to monitoring, the schema process

Ready to improve schema structured data?

Share your URL and goals. Consequently, we’ll run a quick review and propose a plan that earns richer results while staying within Google’s policies.

Request a schema audit See pricing

Schema markup — FAQs

Will schema guarantee rich results?

No. Implementation is necessary; however, eligibility also depends on content quality and Google’s policies. Nevertheless, correct markup increases your chances.

JSON-LD or Microdata?

We prefer JSON-LD because it’s cleaner and easier to maintain; therefore, editors can update pages without breaking markup.

Can you maintain our schema?

Yes. We monitor Search Console and, additionally, update templates when requirements change.

Which types matter for service brands?

Start with LocalBusiness, Service, FAQ, and Breadcrumb. Afterwards, consider Reviews, Product packages, and HowTo where appropriate.